ld44 Privacy Policy

1 Introduction & Scope

This Privacy Policy ("Policy") is published by ld44 ("ld44", "we", "us", "our"), the operator of the online sports betting and casino platform available at https://ld44.io ("the Platform"). It describes how we collect, use, store, share, and protect the personal data of individuals ("you", "User", "Player") who visit, register on, or interact with the Platform.

By creating an ld44 account or continuing to use the Platform, you acknowledge that you have read and understood this Policy in full. If you do not agree with the practices described here, you should discontinue use of the Platform and contact our support team to request account closure.

This Policy applies to all ld44 players, including those based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and all other locations in Bangladesh from which the Platform is accessed. It covers all personal data processing activities carried out by ld44 in connection with the Platform, regardless of the device or channel used to access it.

2 Data We Collect

ld44 collects the following categories of personal data from players:

We do not collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data unless expressly required for age or identity verification, and only then with your explicit consent.

3 How We Collect Data

ld44 collects personal data through the following channels and mechanisms:

• Direct submission: Information you provide during account registration, identity verification, payment setup, support requests, or when updating your account profile.
• Automated collection: Technical and usage data collected automatically when you access the Platform, including IP addresses, device identifiers, browser fingerprints, and session logs captured by our servers and analytics systems.
• Cookies and tracking technologies: Data collected via cookies, web beacons, and similar technologies placed on your device when you visit the Platform. See Section 7 for full details.
• Payment providers: Transaction confirmation data shared by bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other payment partners when you make a deposit or withdrawal.
• Identity verification partners: Where ld44 engages a third-party KYC verification service to confirm your identity or age, that provider may share verification results and associated data with us.
• Game providers: Aggregate session and gameplay data may be shared with ld44 by game suppliers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi for the purpose of resolving disputes and monitoring fair play.

4 Legal Basis for Processing

ld44 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to enter into and perform the contract with you — i.e., to operate your ld44 account, process your bets, and facilitate deposits and withdrawals.
• Legal obligation: Processing required to comply with applicable legal and regulatory obligations, including identity verification, anti-money laundering (AML) checks, and record-keeping requirements.
• Legitimate interests: Processing carried out for ld44's legitimate business interests, such as fraud prevention, platform security, responsible gaming monitoring, and service analytics, provided those interests are not overridden by your rights and interests.
• Consent: Where ld44 relies on your consent — for example, to send you promotional communications about BPL season offers, Eid bonuses, or Pohela Boishakh specials — we will obtain that consent explicitly and you may withdraw it at any time by contacting our support team.

5 How We Use Your Data

ld44 uses the personal data it collects for the following purposes:

• Creating, verifying, and managing your ld44 account, including processing your ld44 login credentials securely.
• Processing deposits and withdrawals in Bangladeshi Taka (৳ BDT) through your chosen payment method (bKash, Nagad, Rocket, Upay, or linked bank account).
• Verifying your age and identity to enforce the 21+ eligibility requirement and comply with Know Your Customer (KYC) obligations.
• Settling bets, resolving disputes, and maintaining accurate records of your cricket betting, casino, and slots gaming activity.
• Monitoring transactions and account behaviour to detect and prevent fraud, money laundering, and other prohibited conduct.
• Operating and improving responsible gaming features, including deposit limits, loss limits, time-out tools, and self-exclusion programmes.
• Sending transactional communications such as deposit confirmations, withdrawal notifications, and account security alerts.
• Sending promotional communications (only where you have consented), including bonus offers, free bet promotions, and seasonal campaigns tied to events such as the BPL, IPL, T20 World Cup, or national holidays.
• Analysing aggregated, anonymised usage data to optimise the Platform's performance, personalise game recommendations, and improve the overall player experience.
• Responding to customer support requests and resolving complaints.

6 Data Sharing & Disclosure

ld44 does not sell or rent your personal data to third parties. We may, however, share your data with the following categories of recipients where necessary to deliver our services or comply with legal obligations:

• Payment providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, and other payment partners receive only the data necessary to process your transaction.
• Identity verification providers: Third-party KYC and AML screening providers who assist ld44 in verifying player identity and age, and in screening against sanctions lists.
• Game providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other certified game suppliers may receive session-level data required to deliver and settle games. These providers operate under their own data processing agreements with ld44.
• Technology and infrastructure partners: Cloud hosting providers, cybersecurity vendors, and platform technology partners who process data on behalf of ld44 under strict contractual data processing agreements.
• Law enforcement and regulatory authorities: Where ld44 is legally required or legally permitted to disclose personal data — for example, in response to a valid court order, regulatory investigation, or law enforcement request — we will comply with that obligation.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of ld44's business, player data may be transferred to the acquiring entity, subject to equivalent privacy protections being maintained.

All third parties who receive personal data from ld44 are contractually required to handle that data securely and to use it only for the specific purpose for which it was shared.

7 Cookies & Tracking Technologies

ld44 uses cookies and similar tracking technologies on the Platform to ensure the site functions correctly, to enhance your experience, and to gather analytical insights. The following types of cookies are used:

• Strictly necessary cookies: Essential for the Platform to operate. These include session cookies that maintain your ld44 login state and security cookies that prevent cross-site request forgery. These cannot be disabled.
• Performance and analytics cookies: Collect anonymised information about how players use the Platform — such as which pages are visited most frequently and how long sessions last — to help us improve the site. No personally identifiable information is captured by these cookies.
• Functional cookies: Remember preferences such as your chosen language, currency display (৳ BDT), and device settings to provide a more personalised experience on return visits.
• Targeting and attribution cookies: Used (where consent has been given) to understand how players arrived at the Platform and to measure the effectiveness of our marketing campaigns. These cookies do not share your data with unaffiliated advertisers.

You can control non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Platform. For full details of the specific cookies used and their individual retention periods, contact our support team.

8 Data Retention

ld44 retains personal data for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable law. The following general retention periods apply:

• Active account data: Retained for the full duration of your account's active status.
• Post-closure account data: Retained for a minimum of five years following account closure to comply with anti-money laundering record-keeping requirements and to resolve any outstanding disputes.
• Financial transaction records: Retained for a minimum of seven years from the date of the transaction for financial compliance purposes.
• Customer support records: Retained for three years following resolution of the relevant support interaction.
• Marketing consent records: Retained for as long as the consent is active, plus two years following withdrawal of consent to demonstrate compliance.
• Technical and log data: Retained for up to 12 months from the date of collection, after which it is deleted or anonymised.

Where data is no longer required and no legal retention obligation exists, ld44 will securely delete or anonymise it in a timely manner.

9 Your Rights

As a registered ld44 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via 24/7 live chat or at [email protected]:

• Right of access: You may request a copy of the personal data ld44 holds about you, along with information about how it is processed.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data held in your ld44 account.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations that may require us to retain certain records.
• Right to restrict processing: You may request that ld44 temporarily restricts the processing of your data, for example while you contest its accuracy.
• Right to data portability: Where technically feasible, you may request a copy of your personal data in a structured, machine-readable format.
• Right to object: You may object to processing carried out on the basis of legitimate interests, including profiling for marketing or personalisation purposes. You may also withdraw consent for marketing communications at any time.

10 Children & Minors

ld44 is strictly a platform for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If ld44 discovers that a player has misrepresented their age during registration and is under 21 years of age, we will immediately close that account, void all bets placed, return any net deposits (after deduction of any bonuses claimed), and delete the minor's personal data from our systems as promptly as possible.

If you believe a minor has created an ld44 account, please contact our support team immediately at [email protected] so that we can investigate and take appropriate action without delay.

ld44 encourages parents and guardians in Bangladesh to use parental control software to restrict access to online gambling platforms where minors may have access to shared devices.

11 Security Measures

ld44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or destruction:

• All data transmitted between your device and ld44's servers is encrypted using 256-bit SSL/TLS encryption.
• Passwords and sensitive authentication credentials are stored using industry-standard one-way hashing algorithms. ld44 staff cannot view your password in plain text.
• Access to personal data within ld44's internal systems is restricted on a strict need-to-know basis, with role-based access controls enforced for all staff.
• ld44's infrastructure undergoes regular security assessments and penetration testing to identify and remediate vulnerabilities.
• Suspicious account activity, including unusual ld44 login attempts from new IP addresses or devices, triggers automated security alerts and may result in temporary account suspension pending verification.
• Payment data is handled exclusively through certified, PCI-DSS-compliant payment processors. ld44 does not store full mobile wallet credentials or bank account numbers on its own servers.

While ld44 takes all reasonable steps to protect your data, no online system is completely immune to security risks. You play an important role in keeping your account secure by maintaining a strong, unique password and ensuring that your ld44 login credentials are never shared with any third party.

12 Policy Updates

ld44 reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will notify registered players via email and/or a prominent notice on the Platform at least 14 days before the changes take effect.

The "Last Updated" date displayed at the top of this Policy reflects the most recent revision. We encourage you to review this page periodically to stay informed about how ld44 protects your personal data. Continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the revised terms.

If a proposed change materially reduces your privacy rights and you do not wish to accept the revised Policy, you may close your ld44 account by contacting our support team prior to the effective date of the change.

13 Contact & Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way ld44 handles your personal data, please contact our team using the details below. All privacy-related enquiries are handled by our dedicated data protection team.

• Live Chat: Available 24/7 directly on the ld44 Platform — the fastest route to our support team.
• Email: [email protected] — please include "Privacy Query" in your subject line for prompt routing.
• Response hours: Our data protection team operates on Bangladesh Standard Time (BST, UTC+6), 24 hours a day, 7 days a week.

ld44 takes all privacy complaints seriously. Upon receipt of a complaint, we will acknowledge it within 3 business days and aim to resolve it within 30 calendar days. If you are not satisfied with our response, you have the right to escalate the matter to the appropriate regulatory authority in your jurisdiction.